E-mail and online marketing
HubSpot
We use
HubSpot
for our online marketing activities. With this software solution, among others, we cover the following aspects of our online marketing:
- E-mail marketing (invitations to exhibitions, newsletters, etc.)
- Landing pages and contact forms
- Social Media publishing & reporting
- Reporting (e.g. traffic sources, access, etc.)
Our contact forms enable visitors to our website to find out more about our company, download content, receive free exhibition tickets and provide us with contact details and other demographic information.
This information is saved on the servers of our software partner
HubSpot
. It can be used by us in order to make contact with visitors to our website and to determine which of our company services are of interest to them. The statistical usage data of our online marketing offers are used to optimize website functions and to provide visitors to our website with content which is tailored to their interests.
In this context we have designed our e-mail service so that we are automatically informed if and when an e-mail has been opened as well as the time at which links in the e-mail have been clicked. This means that for the e-mail and online marketing activities described above, the complete IP address of the visitor to the website is recorded, but is not permanently saved.
You have the option of preventing tracking by HubSpot by clicking on the following link:
Disable HubSpot tracking
.This will set a cookie which prevents tracking by HubSpot.
This cookie is valid for two years.
All of the data we record is subject to this privacy policy. We use the recorded data exclusively to optimize our services.
HubSpot is a software company from the USA with a branch in Ireland.
Contact:
HubSpot
2nd Floor 30 North Wall Quay
Dublin 1, Ireland,
Tel: +353 1 5187500.
HubSpot is certified under the conditions of the "
EU - U.S. Privacy Shield Frameworks
" and is subject to the TRUSTe's Privacy Seal as well as the "U.S. - Swiss Safe Harbor" framework.
More information about HubSpot data protection regulations
More information about HubSpot with regard to EU data protection regulations
You can find more information about the cookies used by HubSpot
here
and
here
.